Stressed office worker with a pile of folders in his small room.

3 Top Apps to Help Organize Your Files Online

Imagine you just finished writing a huge proposal for your star client, but Word crashes right before you get a chance to save your work. Yikes! I think this happens to just about everyone at one point in time or another. In this post we wanted to give you 3 great tools that you can use to prevent potential disasters and to get better organized online. Continue reading “3 Top Apps to Help Organize Your Files Online”

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Like, Subscribe, and Buy: How to Use YouTube to Advertise Your Business

YouTube isn’t just for cute pet videos and people vlogging about their day – it’s also a great way to market your company. Besides being the largest video hosting service, YouTube is actually the second most popular search engine in terms of search volume. If you haven’t started promoting your business through videos, now is a great time to start. Continue reading “Like, Subscribe, and Buy: How to Use YouTube to Advertise Your Business”

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The Beginners Guide to LinkedIn

Since LinkedIn’s launch in 2003, the site has grown considerably to include more than 364 million members in over 200 countries. It is the largest professional social network in the world and is available in over 20 languages. Besides being the third largest social networking website around the world, it is the best way to keep in contact with all of your professional contacts. Continue reading “The Beginners Guide to LinkedIn”

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Bring your company to life by telling your story

Have you ever thought about what truly makes your business unique? Do you have an incredible team? Do you have a mission and a drive to change the world? Do you have an excellent track record of outstanding customer service? Regardless of what sets your company apart in your particular industry, the answers to these questions form the DNA of your business. Continue reading “Bring your company to life by telling your story”

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To blog… or not to blog: Is a blog a good choice for you?

If I told you about an investment that has made me ten times more money than what I have put into it over the past few years, would you be interested in learning more? I assume that at first you would be skeptical and would probably tune me out before even listening. I mean after all, that is entering into the realm of “too good to be true.” Continue reading “To blog… or not to blog: Is a blog a good choice for you?”

SEO and Marketing Companies try to trick you

Is your SEO and marketing company trying to deceive you?

Since the time I was a very young child, I have always been fascinated by magicians. Their ability to create illusions and make situations seem like something that they are not has always amazed me! From Rick Thomas in Las Vegas to my older brothers who would turn my $5 bills into pennies on countless occasions Continue reading “Is your SEO and marketing company trying to deceive you?”

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What’s the difference between a Custom Website and a Template Website?

If you are familiar with the process of building websites at all, you may have heard the word “template” being tossed around a little. If you are asking yourself, “Should I go with a custom built website, or should I go with a template?” then this blog post is for you! There are definitely pros and cons for each. Continue reading “What’s the difference between a Custom Website and a Template Website?”

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Product Development Lessons

I’ve had the opportunity in the past four months to be a part of a seven person group of very talented people to create a product for our stakeholders. You could think of this experience as a miniature start-up organization. This opportunity has given me new insight and experience with dealing with a product based company. There are three things that you must consider when you deal with a product based company. Continue reading “Product Development Lessons”

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How to make a Rockstar Presentation

Whether you are a working professional or a full-time student, one thing is for sure. You are going to give plenty of presentations in your life. From a group of ten to an entire stadium, having good presentation skills will make your experience (and theirs) much more meaningful. Anyone can make a rockstar presentation and all you need is a little practice. Here are 6 suggestions that will guarantee your presentation is better than average. Continue reading “How to make a Rockstar Presentation”

Learn how to stop wasting money with PPC advertising.

6 Reasons to Steer Clear of Pay-Per-Click Advertising

Have you heard of the phrase “throwing money into the trash can?” You definitely won’t hear this from Webster’s dictionary (or Google’s…) but I believe this saying is a great description of pay-per-click advertising. Now just to clarify upfront, pay-per-click can be a useful tool for finding clients and generating sales for some companies, but for most companies this tool is not effective. Continue reading “6 Reasons to Steer Clear of Pay-Per-Click Advertising”

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The 90s Called, They Want Their Website Back

Is your website outdated?

We’ve all seen those businesses that look like they haven’t seen a fresh coat of paint since 1969. And we drove right past them sometimes stepping on the gas a little more to avoid looking at it any longer. No one likes going to a store that’s cluttered and hard to walk through right? Your website should follow the same principle. Continue reading “The 90s Called, They Want Their Website Back”

Getting to the front page of Google isn't enough to successfully market your business online

3 Reasons why getting to page 1 of Google isn’t enough

You’ve finally made it to page 1 of Google but…

Imagine your dream client is looking for the services that your business offers. They decide to perform a Google search and the first company listed is yours (nicely done). The client excitedly clicks on your website only to come to a mess of words on a page. Continue reading “3 Reasons why getting to page 1 of Google isn’t enough”

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Open, Read, and Click: Finding clients through email marketing

Email marketing is one of our favorite ways to reach out to current and potential customers. By definition, any communication you do via email can be considered email marketing and can do wonders when it comes to building your brand reputation, gaining your clients’ trust and highlighting the benefits of your product or service. Continue reading “Open, Read, and Click: Finding clients through email marketing”

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Building a powerful brand: What a rock concert taught me about branding

Where do you tend to go when you are looking for inspiration? I suppose for me, this answer varies but I never would have expected to receive inspiration about the power of building a brand at a rock concert.

This past week I was able to go see one of my favorite bands that I have been following since their beginning back in 2002. Continue reading “Building a powerful brand: What a rock concert taught me about branding”

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3 Ideas For Your Million Dollar Fortune

After getting myself pumped up with Stanford podcasts and IEEE articles I realized that there are three industries that would be well worth looking into for the next 20-30 years. In order to succeed in business you have to think of a good idea that will occur 20-30 years into the future of the industry you choose. Continue reading “3 Ideas For Your Million Dollar Fortune”