You’ve finally found it…
The one thing that is causing you to throw away a fortune without even realizing it.
The thing that makes all of those networking events, conventions and conferences an unprofitable waste of your valuable time.
The one thing that is causing you to lose customers at every turn.
Your business card.
Have you noticed that your first impression of somebody often determines whether you choose to interact with them again in the future? If someone doesn’t make a connection with you within the first few seconds of your interaction, you will probably never talk to that person again.
Sure… you might exchange business cards and promise to stay in touch, but you ultimately know that nothing will ever happen.
That’s why at the end of each networking event, convention or conference you attend, you have a nice stack of souvenir business cards from people you’ll never reach out to. Sound about right?
Well your customers aren’t any different. Every time they turn a corner, someone is fighting to get their attention. So it shouldn’t come as a surprise that they are as protective of their time as you are of yours.
So the question is, how do you lower their guard and connect with them?
Answer: Your business card!
Now I want you to take out your business card and take a good look at it. Read the content on both the front and back of your card.
Do not read another sentence of this article if you haven’t pulled out your card yet (I don’t mind waiting if you have to go and grab it)!
Ok, finished looking at it?
Now ask yourself this absolutely critical question about your card. Be brutally honest with yourself when answering… it will make you a LOT of money. Ready for the question?!
“What is THE most valuable thing on your business card?”
Now, if your answer to that question is any of the following, you are literally throwing away a fortune without even realizing it.
- Your name
- Your company’s name
- Your logo
- Your contact information
- Your social media handles
- Your picture
Most entrepreneurs that we ask this question believe the items listed above are what make their business card valuable. Sadly, those entrepreneurs are the ones whose business cards end up in the infamous stack of “souvenir business cards” and “follow-up piles” that each one of us have. If you think I’m joking, go take a look at the stack of cards you have laying around!
If you want to know why this is, keep on reading!
Why your contact information on your business card isn’t that important
Let’s be honest, if you wanted to find a way to contact anyone in the world, you wouldn’t have to do much more than a quick search on Google, LinkedIn or Facebook. If someone wants to know how to get in touch with you, they are going to find a way to do so.
BUT… there is not a single customer on this planet who will contact you if they do not see the value you can add to their life. Not even one!
So having your contact information on your business card is nice and convenient, but having something that proves how valuable you can be is infinitely better. You need to show the person receiving your card, why they should remember you. You need your customer to see why you are more helpful than the 100 other people they spoke to that same day.
My business card is my most powerful sales tool!
My business card is my most powerful sales tool! Yes… my MOST powerful sales tool.
Do you want to know why?
It gives away something EPIC… for free!
The front of my business card looks just like every other business card you’ll come across. But on the back, I give away one of my most valuable pieces of content I have to offer… for FREE! I don’t give away a “consultation”. I don’t have a calendar on the back of my card. The back of my business card tells you how to get your hands on one of my favorite marketing education modules. The same module I sell on my website for $250!
Now the free offer alone doesn’t make my business card my most effective sales tool. It is my most effective sales tool because I can use it as a talking point.
Let me explain what I mean.
If you were to meet me at a small business expo and we were to have a conversation, before I ever waste a second of your time telling you about my business, I will ask what you do. While I am more interested in hearing what you do (I have to hear about what I do all day long), there is one major reason I want you to tell me about your business first.
It allows me to see how I can best help you using the offer on my business card.
Once I figure out how my offer can help you, I’ll adapt my entire explanation of “What I do” to your needs and then tell you about the offer on my card.
I have learned that most people don’t really want to hear about what I do. They may ask me just to be polite… but they don’t really care. However, by using this approach I can usually convince someone in 30 seconds or less that I know how to solve a problem they’ve been facing for years… and in turn, give them a reason to care.
As long as that person is really determined to find a solution to that problem, I know they’ll take me up on my offer. If they aren’t determined to find a solution to that problem, they wouldn’t be a good client for me at that moment anyways.
My business card is a lead generating machine!
When I designed the offer on the back of my business card, I wanted to make it valuable enough that it would be irresistible to my ideal client… but not so valuable that it would be unbelievable or leave me with nothing to sell. (A $10,000 giveaway probably wouldn’t be very believable)
So I specifically designed a piece of content (my marketing education module) that would meet that purpose. The module provides a ton of value for my future clients and shows them why they’d want to work with me, but it still leaves them wanting for more. It also tells them where they can go to satisfy that wanting.
Do you want to know what this has done for me?
It has turned my business card into a lead generation machine and made finding clients a LOT easier!
Now when I go to a networking event, I don’t go expecting to come home with a stack of worthless business cards. I go expecting to connect with great entrepreneurs that I can help right now… people that actually want to be helped!
The people that need my help are interested in my offer and they watch the module. They get hooked on the invaluable tips and strategies they are learning. Then, before long, they get in touch with me saying they’d like to know how to get even more value!
In short, my business card fills my sales pipeline and nurtures leads until they are ready to work with me. No more tedious and ineffective manual follow up that doesn’t yield results!
While I still have to make the effort to attend events where I can meet others, it takes the same amount of effort for me to give out an extremely effective business card as it does to give out a piece of paper with my contact info on it (I gave those out for several years before discovering this secret).
Well… that last statement isn’t 100% true… it does require a lot more effort to handle the surge of new clients…
(NOTE:If you’ve loved what you’re learning in this article… you are going to be OBSESSED with the article that I wrote to teach you why you aren’t getting the results you are looking for from social media marketing!)
How to turn your business card into a lead generation machine!
Ok, up to this point I have only been talking about my business card. But you don’t care about my business card, right?
So let me tell you step by step, how you can turn your business card into a lead generation machine too!
Step 1: Identify a major pain point you can solve for your customers
Do you know what keeps your customers awake at night? If you don’t, it’s time to find out!
Think of one hairy, obnoxious, expensive, time-wasting problem your ideal customers have that you can solve for them. Write that obstacle down on a piece of paper then move on to the next step. If you can think of more than one obstacle, identify which one would be most beneficial to solve.
Note** You should choose a problem that is directly related to your core product/service offering, but not a problem that you’d lose sales over if solved.
If you need help finding a problem, send me an email at:
Step 2: Design a solution that gets rid of the pain point
Now that you have identified which problem you want to help your customers solve, it’s time to get them to fall in LOVE with your brand!
Create a piece of content that will solve the pain point you selected. Whether you create a video, downloadable file, e-book, guide, infographic, or a blog post, the content should be one of your best pieces of work yet! After all, this piece of content will be the first “salesman” your customers come in contact with from your business.
Step 3: Tell your customer where to go next
Now that you have created your epic giveaway, it’s time to tell your customers what they need to do to receive even more value! This is called a “Call to Action”.
Make sure you clearly explain to your customers what they need to do next somewhere on your content or landing page. The action you tell them to complete should help them advance to the next step in the buying process or sales funnel. The Call to Action will vary greatly from business to business but you need to make sure the customer knows exactly what to do next.
Examples of possible Calls to Action could include:
- Click here to order your very own (insert your product here)!
- Click here to get your hands on my free e-book!
- Fill out the form below to schedule your free consultation!
- Save 50% on your subscription by clicking the button below right now!
Step 4: Automate the giving away
Some of the best advice I can give you is to automate the process of giving away your content to your customers.
You are extremely busy and have much more important things to do with your time than manually send out URL’s and files. By directing your customers to a landing page on your website, you can create an opt-in box that will add their contact information to your CRM and send an email from you to the customer (containing the download of course).
If you would like help doing this, send me an email!
Step 5: Write an irresistible Call to Action for your business card
Now that you’ve created your content, identified what your customers need to do after receiving the giveaway and then automated the giving away process, it’s time to write the irresistible Call to Action (giveaway offer) to put on the back of your business card.
What you choose to write will depend on your offer but here are some good guidelines to help you out:
- Tell customers what type of content they can expect (video, blog, guide, download, etc.)
- Clearly explain what they need to do
- List the problem they will solve using your giveaway (the benefit)
- Show them the value of the offer (optional but strongly encouraged)
- Include a sense of urgency
Here’s an example:
You could end world hunger if… you had 1 grain of rice for every hour you wasted wondering how to market your business!
Get free access to our Exclusive VIP Training Program and learn how you can implement your entire marketing strategy in just 1-2 hours a week! ($250 Value!)
Get started now: www.envisionsolutions.me/VIP-Access
See how this card meets all of the above guidelines?
Step 6: Make sure your business card looks professional!
I didn’t mention design up to this point, but it is very important. Make sure your business card does not look like it was designed in the 90’s and printed off on your desktop printer. If the first thing you give your customers looks unprofessional, they’ll assume your ENTIRE BUSINESS is unprofessional.
If you think your current business card looks professional, show it to 3 friends who’ll give you an honest opinion just to be sure.
Also, make sure all of your necessary contact information is listed on your card (your name, company name, logo, email address, phone number, social media handles, etc.).
Step 7: Practice “selling” your giveaway!
This is one of the most important steps! You need to be able to get somebody excited about your giveaway no matter who they are or what their circumstances may be.
Plan and practice what you would say to a variety of customers that you might encounter. Once you learn how to tailor your business card offer to their needs and problems, you will see a HUGE improvement in the amount of leads you generate!
You can take that to the bank!
Here’s a quick example. At Envision Solutions, we design marketing education programs which teach any entrepreneur how they can market their business in just 1-2 hours a week… and still see EXPLOSIVE results!
In the programs we walk them through the step-by-step process of creating a marketing strategy that meets the needs of their business. Then we help them implement that strategy in the most efficient way possible using a process we’ve refined for more than 3 years while servicing our client accounts in over 25 different industries!
Since I interact with entrepreneurs from such a wide variety of industries (law, medical, SaaS, service, retail, etc.) I need to understand which pain points each entrepreneur is likely suffering from that I could help them solve. Then, I create a “sales pitch” that will show my client that I understand where they are coming from and that I know how to help them.
It works wonders!
If your current business card does not show your customers how you can add substantial value to their lives, you are throwing away a fortune! However, that can all change today as you apply the principles I’ve taught you in this article.
Remember… you only get one chance to make a good first impression. Using your business card is a great way to connect with your ideal customers and build trust with them from the get go if used correctly.
Now… are you ready for the cool part?
If you’ve loved what you learned in this article… you are going to be OBSESSED with the article that I wrote to teach you why you aren’t getting the results you are looking for from social media marketing!