Our Community Building Toolbox
At Envision Solutions, we create community-focused marketing strategies that fulfill your customers’ deepest needs and longing to connect. Using the best marketing tools in the industry, we are able to carry out your strategy and help you build your very own loyal and lasting community (If you’re not certain why you need a community, check out our homepage).
Here are some of the many marketing tools in our community-building toolbox we will use to carry out your marketing strategy.
⇓ Blog Writing
What is Blog Writing?
A blog is a part of your website where you can frequently publish new content which can be shared across a variety of online marketing channels. When you frequently write blog posts, you are creating content that can be used to train your staff, educate your current and potential customers, and improve your website’s search rankings.
Why is Blog Writing a great community building tool for you?
In short, blog posts show customers that you know your stuff… and that you know it well! When a customer sees that you consistently create new blog content, they will know that you take your business seriously and that you have information the world is interested in. If you do a great job writing posts, your customers will be more than happy to share your posts with their friends through email or social media.
⇓ Content Creation
What is Content Creation?
Are you an industry expert in a chosen field? Do you have specialized knowledge that is difficult to obtain? If so, Content Creation will be of particular interest to you. Content Creation is simply taking the knowledge that you have and putting it in a format where it can be shared with current and potential customers.
Why is Content Creation a great community building tool for you?
A customer really only cares about 2 things when it comes to your business, the value you add to their life and how you make them feel. When they see that you create great content which solves their problems or educates them, they will reward you with their loyalty. Another great reason you should be interested in Content Creation is that it gives you high quality branded resources that can be shared across a variety of online marketing channels. When created correctly, your branded content will be shared and re-shared by customers for years to come.
⇓ Development and Training Programs
What types of Development and Training Programs does Envision Solutions offer?
It’s one thing to tell how, but it is another thing to show how. After we develop your community building strategy, we will teach your team what they need to do to help bring that strategy to life. We will teach you how to use community building tools to make your life easier and significantly increase the effectiveness of your marketing strategy with minimal added effort. Ask us about our 10 community building training courses today.
⇓ Graphic Design
What is Graphic Design?
Graphic Design is a bit like Web Design, pretty straightforward on the surface but much more complex than most people realize. Graphic Design involves taking anything that your company creates, produces, distributes, uses, or attaches its name to in any way and turns it into something visually appealing that your customers will always remember.
Why is Graphic Design a great community building tool for you?
When you invest in excellent graphic design, your customers and fans are going to know you care about your brand. After all, nothing says “neglected brand” like graphics from the early 2000’s (or worse… the 90’s). Customers will take you more seriously than your competitors who skimp on their design budget and they will assume your product or service is better quality. Also, if you want to eventually turn those customers into a loyal and lasting community, you’re going to need to create a brand image they can be proud of.
⇓ Reputation and Review Management
What is Reputation and Review Management?
You’ve heard the phrase “word of mouth is the best form of marketing” right? Well, that is an absolutely correct statement! Today’s consumer no longer just looks to friends for recommendations and reviews but also to Google Places, Facebook Reviews, Yelp, Bing Reviews, etc.. If you aren’t having your customers leave online reviews about your business, you are missing huge opportunities. But, just as important as getting positive reviews is monitoring and appropriately handling any negative reviews that are left about your business.
Why is Reputation and Review Management a great community building tool for you?
Monitoring your reputation will let you know what customers think about your business. As you see what people are saying, you can find out what people love about your business and identify ways you can make your business even better. Also, no one wants to listen to a business rant and rave about how great they are… but they DO want to listen to other people tell why they think that business is great!
⇓ Search Engine Optimization (SEO)
What is SEO?
From a practical standpoint, all you need to know about SEO is that it’s the process of getting your website to the first page of search engine results. By understanding how search engines work and why they rank search results in the order that they do, it is possible to make changes to your website so more potential customers can find it.
Why is SEO a great community building tool for you?
When your website can be found on the first page of search engines, people who need your services have an opportunity to come in contact with your website. If your website has been designed in a way that resonates with potential customers and shows them how much value you can add to their lives, they’ll be coming through the doors of your business in no time at all.
⇓ Social Media Marketing (SMM)
What is Social Media Marketing?
Social Media Marketing is the process of building relationships with current and potential customers using social media channels (Facebook, Youtube, LinkedIn, Twitter, etc.). Social Media Marketing makes it possible to inexpensively and effectively strengthen customer loyalty, increase brand awareness, generate more word of mouth referrals, receive online customer reviews and more.
Why is Social Media Marketing a great community building tool for you?
Your customers crave connection, it’s in their nature! Social Media Marketing gives you an opportunity to connect with your customers in a more intimate and personal environment where you can truly see what makes them tick. As you learn about their passions, you can uncover more ways to add value to their lives and show them that you care more about them than you care about their wallets.
What is Videography?
Videography is the art of taking your brand image and your message to your world and conveying those through video. Videos are much more engaging and are more frequently shared by viewers. They give your company personality and allow you to build rapport with customers before you ever interact with them in person. Whether you need an office tour video, a motion graphic or a marketing promo, Envision Solutions has you covered.
Why is Videography a great community building tool for you?
Videos carry a message much more powerfully than any other medium. They can connect with your customers emotionally and cause them to experience feelings that will connect them to your brand. Videos make information much easier to remember and to recall at a moments notice (think about some of the videos you’ve seen). Also, videos can be shared everywhere (websites, emails, blogs, social media, TV, etc.).
⇓ Web Design
What is Web Design
Ok, so this one is about as basic as it gets… it’s just making websites right? Wrong! Great Web Design will take your company’s brand (what you sell, what problems you solve, what value you add to your customers’ lives, why you do what you do, etc.) and turn that into a website that generates leads and closes sales for you. Web Design is about more than some information on a webpage, it’s about creating high-quality community building and sales conversion tools.
Why is Web Design a great community building tool for you?
Your website is the online face of your company and is the hub of your online marketing efforts. If designed correctly, your website will cause your brand to resonate with customers and help them see that you can fulfill the needs they have. You can use your website to deliver information to your followers, inform customers about events and programs, sell merchandise, and much more.